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Flagship project

Eu Sou a Rainha da Obra

Documentary reality · Entrepreneurship · Construction · Lifestyle

Entrepreneurship, construction and real stories on camera.

Eu Sou a Rainha da Obra is a documentary reality series following leadership, transformation, business and execution where major projects truly happen.

The format

  • 8 episodes
  • In-house production
  • Cinematic format
  • Female entrepreneurship
  • Construction + emotion + mentoring

Meg Braz

With more than 25 years in the high-end construction market, entrepreneur Meg Braz brings hands-on experience leading projects, teams and businesses in Alphaville.

The castle · 2.700 m²

Not a set. Part of the story.

The project uses a real Rainha da Obra environment as the stage for decisions, transformation, construction and stories unfolding on camera.

Women who build

Leadership, business, construction and transformation from the perspective of women in decision-making, creative and execution roles.

Beyond the reality series

A media property able to open new avenues.

  1. Reality
  2. Audience
  3. Community
  4. Experiences
  5. New business

Distribution strategy

Phase 01 — Digital, social media and YouTube

Phase 02 — Audience and distribution expansion

Phase 03 — Platforms, television and licensing opportunities

A natural territory for brands

Construction, architecture, home, lifestyle, tools, finishes and entrepreneurship create a natural environment for brands and partners.